Saturday, June 4, 2011

Designing Authentic Experiences

Core77 recently posted a great article by Willem Van Lancker that was inspired by this commercial:

The "quest for storytelling has become a cottage industry in itself; that every brand, product, and good must come packaged with a unique story or else it is valueless. In the past these stories were experienced firsthand—today we read them on placards and labels in stores framed as immersive brand experiences."

A good read, definitely worth 5 minutes.